How to find buyers for real estate in India?

Finding buyers may be a hard process for real estate agents because buyers look for homes that suit their specifications. Many agents in India mostly sell but do not buy property. You can follow some simple guidelines to help you find buyers:

1) Allocate each agent to a buyer

Agents help guide the leads through the sales process

2) Associate with buyers using multiple channels

You can use Calls, SMS, Email or even Whatsapp to try and contact and find your leads.

3) List your properties in marketplaces

List all your properties on marketplaces like 9acres and to get qualified leads.

How do I find potential buyers around my house?

1) Be hospitable

When in such a situation you should not expect all your clients to be positive about your property as each individual has a different taste. Instead, just control your emotions and just keep in mind you are there to sell.

2) Be honest

If you don’t have anything that the buyer inquires just say the truth because if the buyer comes to find out you are not open with him/her you’ll definitely lose and there will be on sale.

3.) Allow them to go

Don’t ask your buyers awkward questions. You should not question their interest as it will only make you look desperate. Appreciate their visit and inform them you look forward to hearing from them before letting them go.

4.) Give buyers a brief of your property

You can give your buyers a brief of all the main features of the house. The surrounding areas and other important factors to consider.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

How to generate leads for real Estate Business in India

The real estate market is huge and generating quality leads is most important. This involves putting more effort into online marketing strategies in your business. To generate more quality leads for your clients you have to follow these methods below for your real estate business to prosper.

1) YouTube

As a broker, you can simply create your own YouTube channel and post your business or your property since YouTube is the best marketing strategy for real estate business and helps you build your reputation among your customers

2) Use or create a website

Your website is like your online shop. Customers can access you and are able to view your properties online. A website helps you generate more leads because it provides all information about yourself and your property and also shows you as a brand.

3) Email marketing

Email marketing helps you reach out to your real estate customers, you can reach out to millions of potential customers. Email marketing can help you accomplish your goals like increased sales which results in profits, brand awareness, and customer satisfaction.

4) Google ads (Pay per click)

It may be a little bit hard to have your google page ranked on the first page. But the major advantage is that when you have your google ad placed you may be guaranteed instant results.

5) Facebook ads

Facebook is one of the easiest and fastest means to generate leads from ads. Unlike google, Facebook is cheaper and more convenient to use to get real estate leads. First, you must create your own Facebook page and an ad manager account for you to get started.

The common sources of lead in India

There are many ideas for creating sales leads and there are many sources of leads as follows:

Online interaction

It is a convenient way to get to know your potential buyers.

Past clients

When your past clients praise you and acknowledge you for your work, this may make them refer their friends and family to you. This means when dealing with a client you have to do your best while giving your services to them. 

Social media/Advertising 

Facebook, Instagram, and even Twitter are suitable platforms to be used in generating leads. You can use them to market yourself and your business.

Video marketing

With the rising use of social media and social media platforms, marketing can be done by using platforms such as YouTube or even Facebook. However, this method hasn’t been fully explored since the brokerage business is not fully organized.

Where can I buy leads from real estate agencies in India?, Property Bazaar, Prop Tiger, and niche websites like Creindia (for commercial property listings), Nestoria (a real estate aggregator to connect agents with buyers: listing is free, but they charge a pay-per-lead fee), and NRIHomes are also growing real estate portals (only for NRIs).

What are the fastest ways to help me find buyers for my property?

1) Hire a qualified Real Estate Broker

You’ll have to find the ideal broker who is a good negotiator and knows the local market and knows how to sell.

2.) Do major renovations

You may want to update or add some appliances to your property and give it an outstanding look. It may look appealing and attract potential buyers.

3.) Take quality photographs of your property

Great photos capture the eye of numerous potential buyers. Your Real Estate Broker will help you market your property through the photos of your property.

4.) Create a welcoming atmosphere

As a property owner, you should create an appealing environment. You need to make buyers feel at home as fast as possible so as to retain their offers.

5.) Pricing your property.

You can competitively set a standard price for your property and it should not be too high. This may give your property a big chance in the market.


What is a real estate lead?

A real estate lead simply means a potential customer with the intention of buying or renting a property.

How can you handle real estate leads?

You can assign or keep the leads in one place, this way you can track them or even follow up with them.

Can you sell real estate internationally?

International real estate brokers concentrate on either commercial or residential properties so handling the purchase or sale of homes in other countries is common but they mostly prefer selling their local properties.


Once a decision to sell a house has been reached, it’s normal to want to find a buyer as soon as possible. Fortunately, there are a few things you can do to speed things up. You can boost your chances of receiving numerous offers by making sure your house is priced correctly, has outstanding marketing exposure, and looks like a model home.

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